Free Blink (25 - The Purpose Effect)
The Purpose Effect
Dan Pontefract
Building Meaning in Yourself, Your Role, and Your Organization
What's it about?
The Purpose Effect (2016) combines motivational psychology, organizational culture, and the pursuit of meaning to explore how shared purpose can change the world. What happens when company and employee goals align? How can we foster a culture where we pursue work that really has an impact? This deep-dive is your guide to finding the sweet spot of shared purpose.
About the author
Dan Pontefract is a renowned expert on leadership and corporate culture, with over two decades of senior roles at firms like SAP and TELUS. He's the award-winning author of Lead. Care. Win, Open To Think, Flat Army and the upcoming Work-Life in Bloom. A frequent contributor to Forbes and the Harvard Business Review, and an adjunct professor at the University of Victoria, Pontefract has presented at multiple TED events and is passionate about evolving contemporary leadership.
